Infosys vs TCS vs Wipro

I came across a very interesting article in ET few days back. This was on divergent paths taken by Indian IT companies after years of competition. Somehow i always had a feeling that strategically these companies are differentating now, so it was great to see it coming in black and white from pen of Sudhir Apte. (Sr Analyst and Country Head, Forrester).
Here are some of the strengths of each of the organization as mentioned-
Wipro- R&D and Infrastructure Management are its core strengths. The org stands at a revenue of 3.45 Billion. It has set up a niche in six sigma conuslting in software. Good part is its approach to acquire domain specializing small companies which brings in more business expertise to it. Applying innovatin is its mantra and it is laying more and more stress on solutions. When it comes to technology and cost Wipro remains the first choice.
Infosys- This org has 30 offices worldwide and around 9 development centers in India. With a revenue of 3.1 billion, being the latest entrant in IT race, this organization has a lot to boast of in terms of its world calss infrastructure and process centric approach. Infy is clearly the first choice when it comes to quality and delivery. However, the organization today is focusing more on business centric approach, solutions and IP assets. The key mantra for most of the IT orgs would be non linear growth in times to come. This is clearly in competiiton of Accentures and IBMs of the world.
TCS- Established in 1968, Asia's largetst and India's number one IT organization. It indeed is best capable of handling large sized deals across globe, thanks to its global network delivery model. The organization boasts of technical efficiency and its global rollout delivery efficiency. Its customer portfolio is wide and is spread across regions. It believes in market penetration and wil bid low to get an entry into client side and expand reach there on. Iw ould say that i find the strategy of this organization very fool proff because its roots are strong. However, it fails to differentiate in terms of marketing.

Seeing that all 3 vendors no longer belong to same creed, IT consumers have a clear choice to make. The road ahead for all the three is strategically different and who wins and who looses is the game to watch.

These biggies remain to be hopes and support for atleast 3 lakh Indians directly and many other indirectly. Its good to know that strengths have now been recognized and ways parted to competed with a bigger world out there. Thats the beauty of business, there is thrill of doing something new every moment.