The Economy of marketing!

Call it a 4P, 3C (alright, i have learned ABC new way:)). And then its about MR= MC. Interesting is the fact that marketing exploits all the constraints that economics puts in books. If economics says that price should be constant if many players stay in market, marketing says that you differentiate and create a new market. If economics says that you can at max value your product based on consumer surplus available, marketing says call it value based pricing and forget that there was ever a slanting line which said consumer surplus existed. So, i am loving it. The point is, i never believed in constraints. So, i go with marketing. I agree that nature will find its balance and finally economics principles will even out the playing field, only to make a firm move into new market and create a new imbalance. After all, business is all about generating values out of gaps, the moment equillibrium is achieved, business stops making sense. Business in every form is dynamic, fast moving, and opportunistic. The knowledge of constraints just lets you know, till when can you survive in same game. Given globalization and competition, economies achieve equllibrium faster, and hence the survival of business is becoming more and more challenging.

Sleepless in ISB

3 weeks down and it seems like eternity. It seems like ages ago, when i was asking my friend, how can a day be 20 hours long? I think everyone gets to sleep for 6 hours, but no thats not the case. Its a 20 hour day at ISB. Red eyes, dull faces, lectures, sometimes smiles, sometimes frown, thats what a b school is all about.
Term 1 comes with lots of surprises. CP, quizzes, case studies. Perfect was the mode to sell blades in indonesia. People all around were all bent to make it a successful marketing plan. The ideas dont stop, deadlines seem to haunt. Finally indonesia has had it. The urban male population better shave, it took us 3 sleepless nights to entice them into it.
Its fun. I dont know about the scores and books, but this place definitely teaches you to work hard, manage timings, being with people and i guess with so many tests coming up every day, i will learn to face all tests in life without stress. :)