Friday, December 12, 2008

Consumer Behaviour

A day marked by end of mid term CB exam. All excited we ventured out. My role was to help my friends shopping and i had thought that i will not indulge myself into all that spending. But then even if you have no time to wear good clothes, you want them. So, my already full almirah has few more clothes. Its all consumer behaviour. We like colors, we associate ourselves with brands, we go for reference pricing, we form attitudes and we wear clothes which showcase our moods. We like smelling good and we just feel happy with all the glitters around. We know all the strategies and tactics which marketing guys use to lure us into buying those over price, good for senses products, but still we make royal fool of ourselves and come back.
Human mind, it just loves to be happy and being fool every alternate day is what makes it happen. Sorry prof, i know people are making me fool, but then i love to be a fool when it comes to all the material things i love..:)

2 comments:

Anonymous said...

Thats the whole point of shopping isn't it ? To feel happy.. and isn't that exactly what the marketer promised ? That their products will make you happy ? SO maybe you are not being made a fool after all !!

Garima Ganeriwala said...

Oh, yes it is.. :) I am just saying that i know all the tactics and still i get caught in it..